
How do we get convinced by others? Persuasion techniques and Cialdini’s 6 principles
Robert Cialdinione of the world’s leading experts on persuasive communicationhas established the so-called 6 Principles of Persuasion (reciprocity, commitment and coherence, social proof, authority, sympathy, scarcity). What are they for? Well, let’s start with an example: have you ever received an email from an e-commerce site you are registered with announcing 50% discounts for that day only? Up until that ...








