
What is the “pain of paying”: how the brain reacts to different payment methods
“Do you pay in cash or by card?” It’s a question we hear almost every day now. And beyond convenience or simple habit, a mechanism could be hidden behind our choice we are not fully awarewhich can unconsciously influence ours purchasing behaviors (and the size of your shopping cart). According to neuroscience (applied to neuromarketing), the payment method could affect ...








