
What is the Bouba-Kiki effect and what the sound of your name says about you
There is a particularly interesting phenomenon that shows how the human brain tends to systematically associate sounds and shapes: the Bouba-Kiki effect. This experiment, studied within the psychology of languageinvestigates the link between the acoustic characteristics of sounds and the visual properties of shapes. The Bouba-Kiki experiment is very simple: it consists of taking two abstract figures, one come on ...








