
The paradox of choice: why too many options make us unhappy, according to science
You’re on the couch, with the credits of the latest TV series you were watching. The drama begins slowly, with an innocent question: “what could I watch now?”. We know what happens next: hours and hours of endlessly scrolling through a streaming catalog. Science defines it as “paradox of choice“: intuitively we think that having many alternatives makes us happier, ...








